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Today, in most cities and towns, there are a lot of cell phone stores, often with many just steps away from each other. That means you’re dealing with a lot of competition, and you’ll need to be creative when it comes to getting people to walk through your doors. Here are some proven tips and tricks for getting people to come visit your retail location.

Encourage Customers to Opt-In for Text-Alerts

If your cell phone store point-of-sale software doesn’t offer you the capability to stay in touch with you customers through Text-Alerts, it’s probably a good time to look for one that does. Cellsmart POS allows a complete and user-friendly way to stay in touch with your customers and let them know of sales, deals and promotions.  After all, consumers rely on their smartphones for just about everything these days, including their shopping experiences.

Take Advantage of Your Storefront

If your cell phone store is inside a mall, part of a strip mall, or even in its own building along a busy street, one of the best ways you can get people to come inside involves utilizing your storefront. You should get really creative with your storefront.  After all, your storefront is like a “trailer” of a movie.  It has to be enticing enough to make the passer-by want to come in.

Stand Out from the Crowd

Wow your potential customers with that extra step.   For example, you could offer free coffee on cooler days, a cup of lemonade on warmer days and even live music if you have the outdoor space.   How about free seminars on extending battery life or syncing photos and music to the cloud?  The possibilities are endless and the rewards can be plentiful.

Create Store-Only Promotions

Consider offering in-store promotions that reward the customer for their purchase. For example, a free accessory with the purchase of a new device.    Customers will love the idea that they won’t have to spend additional money on an accessory when they purchase their device and the offer will help you create a buzz.

Offer a Referral Program

Referral programs are taking many retail industries by storm – and for good reason. If you offer your customers significant discounts for referring friends and family to your store, you’ll be surprised at how much business you’ll bring in.  For example, you may offer each of your existing customers a 10% discount for each new customer they refer, and you might even choose to increase that discount for each additional referral, up to a set maximum.

As you can see, there are plenty of ways to drive foot traffic into your cell phone store, whether you choose to use the latest technologies or simply show your appreciation to your customers. Each of these tips works well by itself, but you’ll get more growth if you combine them and make them a regular part of your business model.

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