As the year draws to an end, retailers can only hope that the winter holidays, the most lucrative time of the year, have arrived.
It’s a period of intense competition, and 2022 looks to be a very busy year. The 2022 Christmas season is “anticipated to be solid even with recent inflationary problems,” according to the National Retail Federation (NRF).
The NRF anticipates that 2022 November and December sales will rise by 6% to 8% from 2021 levels, between $942.6 billion and $960.4 billion and taking the yearly sales figure to a massive $4.86 trillion.
Customers are going to spend throughout the upcoming weeks. As a result, if you play your cards well, you’ll be able to improve sales and boost earnings for your store.
To help you with this, we have a list of Christmas marketing tips and ideas. The following suggestions will help you strengthen your holiday marketing, whether you are just beginning to plan your efforts or are putting the finishing touches on your campaigns.
1. Think about the “Gifters”
The winter holidays are a time of year for gift-giving, always drawing shoppers looking for presents for their loved ones. As a result, it’s a good idea to consider the present recipients who could be interested in your offerings. Recognize that during this holiday season, your target market includes the individuals who will utilize your items and those who will give them as gifts.
Jewelry stores frequently target males in their advertising campaigns, not because they want men to buy their items but because they want to reach guys looking for jewelry for their significant others.
2. Give discounts to early holiday shoppers
More people are starting their holiday shopping early. Nearly half (49%) of customers, according to the NRF, shop before November. Make your store appear on people’s radars as soon as you can. Since more and more individuals are taking care of their Christmas shopping as soon as possible.
Therefore, start your advertising and promotions right away. Send holiday-related content beginning weeks before the actual holiday, and offer early bird sales promotions to persuade customers to buy.
You can create these special discounts inside the POS software for your store. It will help you manage them easily.
3. Engage in social media activity
When we look at the statistics about product discovery, social media sites like Facebook and Instagram are significant. For example, according to a Meta study, nearly 8 out of 10 customers said they utilized a Facebook app or service for discovery during the 2020 holiday season.
Make it a point to step up your social media game since we might see a similar trend this year. To engage your friends and followers on social media, create holiday-themed material.
4. Use SMS marketing to propagate your sales offers
You may have offers and promotions in store but still not get more sales done. The reason might be that your potential customers are not aware of them. Use the POS software that enables you to market your store’s promotions and sales offers by sending thousands of SMS for a few dollars only.
5. Offer gift cards
The Christmas season is usually famous for gift cards, and this year is no exception. Gift cards continue to be one of the most popular gifts that customers purchase over the holiday season, according to Statista.
Get gift cards as soon as possible. Make sure to place them in high-traffic locations of your business, such as your bestseller displays and the checkout desk.
Manage your gift cards from the POS software that helps you make more sales.
The Christmas season might be competitive, but your business can still succeed with the best marketing plans and approaches. Examine the tips and consider how you may use them to improve your store sales in the upcoming weeks.