Why Point of Sale Marketing is So Important

Ariel G

June 05, 2017

Why Point of Sale Marketing is So Important

Even as more and more consumers favor digital shopping over retail, there are still plenty of industries in which retail sales continues to thrive – and the cell phone industry is one of them. If you’re not using POS marketing to its fullest potential, there are a few reasons why you may want to reconsider.

Point of Sale Marketing Makes a Difference

Per recent research, roughly 75% of people purchasing cell phones make their final decisions in the store rather than online. Because these are considered important purchases, consumers allow themselves to browse a variety of channels for information. While they may read about devices online, they still want to go into a store to see those devices up close, interact with them, and even ask sales staff follow-up questions. The right POS marketing campaigns can drive traffic to your door and spur impulse decisions they’re in your store.

It Creates a Complete Shopping Experience

When potential customers enter a retail store, they often feel overwhelmed. In a typical cell phone store, they’re likely to see rows of devices, shelves with accessories, and much more. POS marketing is designed to help eliminate visual barriers and significantly improve the overall shopping experience.  POS marketing allows you to give customers reasons to continue visiting your store rather than simply shopping online.

You Can Grow Your Own Brand

The cell phone industry is huge, and it keeps growing every year. With increased demand comes an increased desire to provide the products consumers truly need, and this means competition. Part of making sure you succeed in such a large and growing industry involves growing your brand and making it recognizable. Point of sale marketing provides the perfect opportunity to do just that. Incorporating your logo onto marketing materials is always a great choice, as is providing consumers with the opportunity to interact with products on their own terms giving you a chance to really stand out from the crowd.

You Can React to Consumer Activity

Thanks to the growth of the internet and social media, trends can change overnight. For example, while Android devices are always going to be incredibly popular among consumers, the most popular Android device could change in an instant. When you choose the right POS marketing campaign, you can react to these changes within your industry or market and make your retail location that much more relevant to your customers.

As a business owner, you already know that marketing is very important to the success of your cell phone business, but if you’re using antiquated techniques and failing to take advantage of modern POS marketing campaigns, you may be missing out. Take the time to truly consider and learn how POS marketing could impact your business success.

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