If you look around you, chances are good that you’ll notice brick-and-mortar retailers closing their doors at a record pace. The growth of ecommerce and the improvements in online payments have made it easy for consumers to avoid retail stores altogether. Fortunately, there are some things you can do as a cellphone store owner to make sure your doors stay open for the long haul.
The Most Important Facet of Retail Sales
Retail isn’t what it used to be. In fact, according to Pew Research, some 79% of consumers would rather purchase an item online and wait for delivery than visit a brick-and-mortar retail store. As a cellphone store owner, it’s your goal to overcome this statistic with what many experts claim to be the most important facet of retail sales – the customer experience. You’ll need to provide each customer that walks into your store with a friendly and personalized experience they won’t soon forget. Your POS system will play a huge role in that as it evolves alongside consumer shopping trends.
Delivering a Memorable Customer Experience
Now that you know the most important part of helping your retail store keep up with ecommerce, it’s important to discover the best ways to deliver a memorable customer experience with every single interaction. There are several ways to do this, and your POS can help.
- Consistent experiences with each visit and in every store. Consumers expect and appreciate consistency when it comes to the service they receive. They shouldn’t have a different experience altogether simply because they’re working with a different employee or because they’ve gone to your location across town. Your POS system can integrate in such a way that you provide the same type of experience with every interaction, every single time.
- A faster, more convenient experience. The internet has created a desire for instant gratification. These days, people want everything “fast”, from fast food to fast internet. The more quickly you can help a customer with his or her wants and needs, the more memorable his or her experience becomes. POS systems can help by making transactions faster, allowing employees to accept payments right on the sales floor, and even allowing customers to purchase products at home before they come to the store to pick them up.
- Better inventory management. If your store has difficulty keeping high-demand devices in stock, you’re going to struggle to keep your customers happy. POS systems have evolved to the point where they can provide accurate stock counts on demand, and they can even run analyses to help you predict your future sales so you can place better orders.
- Improvements in resource management. Your employees are the face of your retail store, so it’s vital that they understand the important aspects of your business. Today’s POS systems can provide real-time sales numbers, employee motivation through commission reminders, and more. In fact, they can even help you with scheduling by telling you the days and times you’re the busiest. These things will help your employees provide customers with a better experience.
As trends change and more people turn to ecommerce to obtain goods and services, it’s up to you to rise above and succeed. POS systems are evolving to help you do just that; many can help with every single aspect of running your business. They’re evolving, just like shopping trends, and you’ll need to evolve with them if you want to stay ahead of the game.