You may already be familiar with the overall benefits of a high-tech POS system, but if you’re running a cell phone repair shop, you might be surprised to learn just how much you can use that POS to your advantage. There are several ways in which you can boost your growth in the local area using your POS. Here’s how.
A Better Customer Experience
If you’re like most cell phone repair business owners, chances are good that you have at least one local competitor – or maybe even more. If this is the case, then you’ll need to provide the best possible customer experience to drive traffic away from your competitor and into your store. Fortunately, a POS system was designed to do just that. It automates reporting, appointment management, and much more, which gives you more time to focus on the task at hand – repairing cell phones and satisfying your customers.
A high-tech POS system will allow you the opportunity to store important customer data – including his or her name, phone number, device type, and even device serial number. With that information, you can create a stress-free environment for yourself and your customer. Once you’ve finished the repairs, you can use this information to notify your customer, either via text message, email, or phone call. It improves the turnaround time and provides another level of convenience to your customers – something everyone can appreciate.
Part of successfully running any business involves knowing exactly how and when to host promotions. Figure out when the businesses near you will be running sales, then host your own promotion the same day. People will already be nearby, so it’s the perfect opportunity to get them to drop off their devices with cracked screens, spent batteries, and other problems to get repaired while they shop. Your POS system will also have a feature allowing you to notify all your past customers and leads about the upcoming promotion.
Grow Your Brand
Finally, when it comes to remaining competitive in the cell phone industry – whether you sell devices, repair them, or both – you need a recognizable and reputable brand. There’s nothing quite like a POS system to help you make your brand more memorable. Everything from the displays in your store to the receipt you hand your customer can show your logo, and the more your customers see it – and the more their friends and family see it – the more recognizable you become. Then, when one of their friends breaks his or her cell phone screen, your company logo and name will be the first to come to mind. That’s exactly how you outwit your competition and drive more foot traffic into your store.
While a POS may not seem like a very powerful tool for growing your business locally, at least at first glance, it’s actually one of the most powerful tools in your entire arsenal. It can provide a better customer experience overall, keep you in contact with your customers at all times, and even help you make your brand more memorable.