Part of running a successful business is getting people to come back, and that’s true regardless of your industry. In the cellphone business, people have plenty of choices, and they’ll likely go wherever they’ll get the most value and best service for their money. With that in mind, there are a few ways for you to stand out from the crowd and drive repeat business.
Provide the Most Value for the Money
Value-added services make it worthwhile for customers to shop with you both now and in the future. Options include recycling programs, loyalty discounts, layaway programs, mobile repairs service and perhaps even financing options. How about a training session once a week/month to familiarize your customers with the latest software updates or devices? The possibilities are endless, you just have to think outside the box.
Be the Best in Customer Service
Chances are that you sell the same devices and services that your competition does. One way you can stand out from the crowd and create repeat business is by providing excellent customer service. Give your customers reasons to spend their hard-earned money at your location rather than the next one. Ask yourself, would you buy from your shop?
Hire the Best Team
People buy from people. If you want repeat business, emphasize to your employees the importance of keeping up-to-date with the newest devices, selling with a smile, and helping customers find the devices and plans that best suit their individual needs. Hire great people, train them to treat each customer like king and start and finish each interaction with a smile and you’ll have customers coming back for more.
Appreciate Loyal Customers
Cellphone carriers are notorious for offering the best deals to their brand-new customers, and this leaves long-time, loyal customers furious and looking to switch for the best deal. As a cellphone store, make it your goal to reward customers who continue to purchase from you. For example, you might send text reminders to your customers when their upgrade dates are near, and offer them a steep discount on accessories if they buy their next device from you. It may not seem like much, but your customers will appreciate the gesture. Even something as simple as sending a thank-you card to customers who purchase from you will put smiles on their faces, and that’s the kind of attention you need for repeat business.
Getting repeat business to your cellphone store doesn’t require a ton of money or effort. In fact, in most cases, it’s about offering up the best possible customer service, keeping your employees informed and knowledgeable, and appreciating your loyal customers with small, yet meaningful gestures.