Tips to improve your Repair Stores!
After the digital revolution in the 2000s and growing production of electronic devices including cellphones, laptops, tablets, and millions of other gadgets, there has been exponential increase in customer databases across the world. In the USA alone, according to the Pew Research Center’s first survey in 2011, there were just 35% of Americans who owned a cellphone, which has now increased to 95%. Also, three-quarters of USA adults own a desktop or a laptop.
No doubt there is a big market for Cellphones or electronic gadgets in general all over the world, including of course, the USA. This is another reason we see repair stores popping up everywhere. But how can your repair store stand out from the crowd? And how can you increase revenue and retain more customers than your competitors?
These 5 simple tips will definitely create a big difference for your repair business:
- Hire Skilled Technicians
The most important part of the team in the repair business are technicians. They are the backbone of any repair shop. Only with expert skills and knowledge, you can meet the needs of your demanding customers. Hire the best in the market and make sure that your technician how repair junkies in general who know aren’t afraid to dive into multiple genres of products like cellphones, tablets, laptops, and other gadgets, as your customers repair needs will keep on changing as more and more gadgets hit the market.
- Retain Customers
Opening a business might be a difficult task, but even more challenging task is to keep the business running through the ups and downs of economic cycles. For smooth operation and long term sustainably of your business, you have to turn your existing customers into loyal ones, while looking to get new ones. To retain customers, you have to deliver products on-time. For that, you need a Point of sale software, which has designated repair modules for repair stores. The POS software should provide you an option to keep an eye on your technician’s progress and also send automated text alerts to your customers to pick up their products when the repair is complete. With these simple processes, your customers and you, will both be happy.
Whenever a customer goes for a cellphone or any electronic gadget purchase from his or her neighborhood, they search for competitive price. Even a dollar could influence the buyer’s decision to make their purchase from an alternate store. So, keep an eye on your competitors’ pricing, especial local ones, and try to adjust your pricing accordingly. This way, your products and services will be preferred by your potential customers.
- Market your Services
There are two ways to market and advertise your repair business, Offline, and Online. For offline advertising and marketing, you can partner with other electronics stores, who don’t have an in-house repair service. You can reciprocate flyers or banners in their stores and yours; win win for both businesses. For online marketing, you can use Facebook Marketplace, OfferUp, Letgo, Craigslist, Facebook, and Instagram page. Run small ads off of your repair services, and if possible, boost them too.
- Reliable Vendors
In a repair business, most of the time the issue of spare parts being malfunctioned is a big problem. A lot of times, the critical spare parts of cellphones including screens and buttons, may become scarce or in limited supply. The best way to deal with this situation is to keep a reliable list of vendors instead of just one or few, who can become alternate sources for you when you are having hard time finding any spare parts from your regular sources.
With the growing repair industry across the country, competition is getting fierce day by day. But with consistent and simple solutions along with hard work, there is always a route to success for you.